Ardei iuti - Carolina Reaper in sera

Behind the heat

At Hot Market we don't just make sauces, we make tasteful stories. Behind every bottle is a small but passionate team.

George Campnean - Hot Market

Hunter of rare varieties

George Tudor Campean

George is not just a "hot pepper collector", he is a true explorer of extreme tastes and the soul of the piata-de-ardei-iuti.ro project, where the passion for peppers first took root.

It all started with a simple curiosity, a few peppers planted in the garden, and the desire to understand what makes the difference between an ordinary pepper and one that changes your day.

Years later, his passion has transformed into a true "greenhouse of diversity": dozens of rare, exotic and hard-to-find varieties, cultivated with patience and respect for nature. For George, every pepper has a story – whether it's a Carolina Reaper with the reputation of being "the hottest in the world" or a traditional Romanian variety with an authentic fragrance.

What defines George is not just the pleasure of growing, but his obsession with experimenting. He tests, tastes, compares and adjusts until each Hot Market sauce has not only heat, but also character.


Gelu Sarbu - Hot Market

The Master of Tastes

Serbian Gelu

If George lights the fire and brings in the rare varieties, Gelu is the one who tempers it and transforms it into culinary art. For him, a sauce is not just about intensity, but about a balance between spiciness and flavor.

He's the man who sits with a spoon in his hand, tastes it and calmly says: "Yes, it's spicy... but does it have flavor?" - the phrase that has already become a kind of motto in the Hot Market laboratory.

He believes that spice should enhance food, not destroy it. That's why every recipe goes through his careful filter. Whether it's a combination of sweet tomatoes, intense garlic or smoky notes, he always seeks to achieve personality, complexity and balance.

In the team, he is the "conductor of taste": the one who transforms hot peppers into a symphony of flavors.

Each sauce is more than just a condiment, it's an experience that should leave a mark on your taste buds, not just on your sweaty forehead.

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